Barclays: Increasing take-up in a weak savings environment.

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MEDIA

  • Posters
  • In-store
  • DM
  • Web banners

AWARDS

  • Midas / New York Festival

Challenge

Increase the take-up of Barclays personal savings and investment products for existing and new customers in a very weak savings environment.

 

Solution

 

By asking people if their money is working as hard as they do, we were able to introduce them to Barclays range of personal savings and investment products. The campaign ran across posters, leaflets, direct mail, banners and html emails.

 

Results

A whopping 15% increase of existing customer conversions, plus new customer acquisition exceeded expectations by 12%.