Joshi’s Kitchen: Delivering true curry enlightenment.
- Direct Mail
- Corporate Identity
- (1x) UK Direct Marketing Association – Gold (DMA)
- (3x) Precision Marketing (PM) – Gold
- (4x) London International Advertising Awards (LIAA)
Create a big idea to launch a integrated communications platform for a quality indian food delivery service.
Say ‘hello’ to Mr Joshi. a mildly eccentric but thoroughly lovable curry expert, who isn’t shy about teaching his audience the true virtues of true curry enlightenment. infusing bollywood–style illustration with a specially designed typeface and an irreverent yet warm tone of voice.
17% increase of existing customer conversions, plus new customer acquisition exceeded expectations by 14%.