Joshi’s Kitchen: Delivering true curry enlightenment.


  • Press
  • Posters
  • Direct Mail
  • Packaging
  • Corporate Identity
  • PR


    • (1x) UK Direct Marketing Association – Gold (DMA)
    • (3x) Precision Marketing (PM) – Gold
    • (4x) London International Advertising Awards (LIAA)


Create a big idea to launch a integrated communications platform for a quality indian food delivery service.


Say ‘hello’ to Mr Joshi. a mildly eccentric but thoroughly lovable curry expert, who isn’t shy about teaching his audience the true virtues of true curry enlightenment. infusing bollywood–style illustration with a specially designed typeface and an irreverent yet warm tone of voice.


17% increase of existing customer conversions, plus new customer acquisition exceeded expectations by 14%.