The Gentle Dentist: A light-hearted approach.
- MPU Banners
When a London dental surgery (specialising in nervous patients) wanted to engage the gay community, we decided to take a light-hearted approach to a matter most people would rather not think about.
Engage readers with sardonic but relevant messaging through a series of rotating banners on the front page of the Gay Times website.
A click-through rate four times average.