The Gentle Dentist: A light-hearted approach.

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MEDIA

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Challenge

When a London dental surgery (specialising in nervous patients) wanted to engage the gay community, we decided to take a light-hearted approach to a matter most people would rather not think about.

Solution

Engage readers with sardonic but relevant messaging through a series of rotating banners on the front page of the Gay Times website.

Results

A click-through rate four times average.