UBS Verbier Festival Orchestra: Creating a brand – backed by an international marketing campaign.
- Corporate ID
- Brand Guidelines
- Concert Programmes
- Security Passes
- Press Kits
Case Study: Managing disparate stakeholders
ONE OF THE BIGGEST CHALLENGES WAS THE SHEER NUMBER OF STAKEHOLDERS OF DISPARATE BUT RELATED ORGANISATIONS, ALL OF WHOM HAD A VESTED INTEREST IN HOW THEIR PARTICULAR INTERESTS WERE BEING LOOKED AFTER. SWISS–GERMAN MANAGEMENT, CI DEPARTMENTS, SECONDARY SPONSORS AT SWISS INTERNATIONAL AIRLINES AND FRENCH/ITALIAN MANAGEMENT OF THE ORCHESTRA – WE USED A NUMBER OF TECHNIQUES TO HELP US SUCCESSFULLY MANAGE THE SITUATION:
- Built strong relationships with key players across various factions, cultures and time zones, through the application of creative know-how, professional demeanor and a can-do attitude.
- Tight project management.
- Built a strong but very flexible and comprehensive set of brand guidelines that all main stakeholders felt they had ownership of, which ultimately kept all players, including the more unruly concert promoters on-pieste at the sharp end of the project.
- Made our client/s look good!