Workman LLP: Turning a perceived weakness into a brand strength.

MEDIA

  • Press
  • Online
  • Events

Challenge

Workman is one of the UK’s largest privately owned specialist property management & building consultancy businesses – looking after and adivising on over 4,000 properties with an approximate capital value of £20bn+ while collecting over £1bn pa. In the 30 years of business they’d never advertised, choosing to direct their efforts to their clients’ businesses. The challenge: turn workman into a stronger brand in the eyes of asset managers.

Solution

The creation of a ‘reassuringly responsible‘ creative platform that celebrates their virtues; conservative, diligent and a little straightlaced. It’s partly this that gives workman a thoroughly professional and successful approach to property management and building consultancy.

Results

Press: Increased brand awareness amongst property managers & peers; upswing in graduate trainee applications.

Online marketing: increased site visitors month-on-month by 200%.